求人番号:JN -072024-19603 掲載日:2024-09-11

Regional Marketing Manager

Regional Product Launch
1300 - 1700 万円 東京 医療機器 マーケティング

募集要項

会社概要
同社は、医療技術の分野で革新的な製品とサービスを提供することに注力しています。特に血液および血漿の成分採取、手術室での利用、病院の輸血サービスなど、重要な医療市場に対応しています。製品開発と顧客サポートにおいて動的なアプローチを採用し、質と誠実さへの揺るぎないコミットメントを持っています。患者ケアの質を向上させ、医療コストを削減するための技術を提供し続けています。また、環境への配慮や責任ある経営を重視し、安全で安心な職場作りにも努めています
業務内容
The list below identifies the main responsibilities for the position but is not exhaustive. The employee may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.
  • Take primary lead for launching new products and services within Japan
  • Support Vascular Closure product lines and sales initiatives with effective methodologies and strategies to ensure achievement of Annual Operating Plan
  • Support Global Marketing to develop strategies to meet revenue goals and take primary lead on crafting regional strategies for new product / discontinuations / obsolescence
  • Lead the development and successful implementation of annual strategic and marketing plans at the regional level
  • Compile and analyse competitive information on market trends and tracks key statistics
  • Conduct analysis of customer base and identifies solutions to trends and changes in demands to ensure that product line plans are achieved
  • Lead effective and comprehensive communication to internal and external stakeholders
  • Communicate marketing messages through a multi-channel approach to clinical and economic customers
  • Work closely with other functions, participate in/lead cross functional project teams as required
  • Lead customer focus groups, surveys etc. to ensure alignment with customer needs as well as develop and manage relationships with Key Opinion Leaders
  • Implement marketing programs and other sales support projects to drive standard of care
  • Develop and implement patient awareness, education and engagement strategies - direct to patient and in collaboration with Health Care Providers and key patient advocacy groups
  • Develop and execute marketing plan for annual sales meeting and regional sales meetings
  • Apply strong analytical and problem-solving skills to plan, execute, and track ROI
応募条件
Qualifications
  • BS in Engineering, Science or Business/Marketing required
  • MBA or MS in Engineering or Science preferred
  • Experience Level
  • Minimum 5 years’ marketing experience within medical device or healthcare industry is required and deep domain knowledge of electrophysiology is preferred
  • Minimum 5 years of creating or executing market development programs within the medical device or healthcare industries
  • Other Capabilities
The successful candidate will have demonstrated proficiencies in the following competencies:
  • Launch Excellence
  • Balancing strategic and tactical marketing execution
  • Customer Insights & Analytics
  • Marketing Planning & Execution
  • Business & Financial Acumen
  • Strategic Innovation & Pipeline Management
  • Marketing Communication
  • Program and project management
給与
1300 - 1700 万円
勤務地
東京
Linh Do
BRSコンサルタント
Linh Do
Medical Device
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