Social Media Advocacy Manager

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募集要項

会社概要

同社は日本国内外で幅広い事業を展開している世界的な化粧品および美容製品メーカーです。同社は、スキンケア、ヘアケア、メイクアップ、フレグランスなど、様々な美容製品の開発、製造、販売に従事しています。ブランドのポートフォリオも様々で、それぞれのブランドは独自の特徴と優れた品質を提供しています。美容業界の革新とトレンドの創造に取り組み、顧客の美容と自己表現をサポートすることを目指しています。

業務内容

Main responsbilities:

• Strengthen brand image. Define and Enhance the Brand Social presence in accordance with the Brand’s image
• Identify and determine brand strategy for emerging platforms, lead activation on new platforms
• Create global strategy for social media campaigns across new and existing social media platforms in collaboration with cross-functional teams (IMC) based on customer-centric social media analytical data 
• Keep up to date on social media trends and best practices educating internal and external stakeholders. 
• Partner with Int. Comms Director to strategize and project manage new initiatives for AI + Metaverse.
• Pushing the boundaries of creativity to increase buzz and awareness with new audiences in line with brand strategy while constantly reflecting on the KPI to achieve success
• Manage global community & advocacy manager to oversee:
  • Global channel management
  • Channel reporting & analytics
  • External makeup artists and influencer seeding
  • IMC social media roll out and storytelling
• Build and implement a 360° social media KOL strategy and activation (AO + IMC) that is innovative and trendy, while in line with the business strategy and the group communication strategy
• Develop global directive for local markets as needed (new channel, activations, and/or community management guidelines)
• Leverage Traackr to monitor influencer campaign trend, spend and ROI
• Leverage Sprinklr to oversee channel management and community management
• Contribute to the organization of specific communication meetings (Quarterly CM meetings) with zone/countries
• Support Int. Comms Director to prepare for global zone and executive management meetings
• Partner with Int Comms Manager for consistent brand comms and activation synergy 

応募条件

Minimum requirements:

• Bachelor’s Degree or higher
• Experience working with influencers and familiarity of the digital/social ecosystem
• Strong verbal and written communication skills and presentation skills (ENGLISH a must – Japanese NOT necessary)
• Ability to design and effectively communicate/present with PPT
• Ability to meet deadlines and manage complexity within a fast-paced environment
• Inter-personal and cross-functional collaboration skills and experiences
• Ability to be solution-oriented and proactive
• Excellent organizational and project management skills
• Creativity fueled by trends and the industry

Preferred qualifications:

• Experience working in beauty industry or in global setting or in international company
• Good understanding of China-specific or Japan social ecosystem
• Bachelor's degree in Business, Marketing or PR

給与

800 - 1100 万円

勤務地

東京