Job number: JN -072024-148745 Posted: 2024-09-11

Digital Marketing Manager (Streetwear)

Streetwear apparel
7 - 10 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Job details

Company overview
Our client is Operation of stores for shoes, apparel, accessories, etc.
Responsibilities
The role will be based in Japan and reporting to the Director of E-commerce, of company, Japan. The Manager will closely partner with the Director of E-commerce, of company Japan. Will be expected to lead the development, management, execution, and optimization of digital marketing campaigns for all online channels at atmos Japan. Main responsibilities:
  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
  • Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
  • Conduct market research and analyze customer insights to identify target audiences, refine messaging, and optimize campaign performance.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions.
  • Collaborate with cross-functional teams to create compelling digital content, including web copy, blog posts, social media updates, and email newsletters.
  • Utilize marketing automation and customer relationship management (CRM) platforms to segment audiences, personalize messaging, and automate campaign workflows.
  • Stay updated with emerging trends and best practices in digital marketing, and recommend innovative strategies to drive continuous improvement.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Manage relationships with external digital agencies, vendors, and partners as needed.
  • Provide regular reports and insights to stakeholders, summarizing campaign performance, trends, and recommendations. 
Requirements
Minimum requirements:
  • Minimum 5 years of working experience in eCommerce business and 2-3 years of experiences in Digital Marketing
  • Experience working with digital platforms such as search (SEO/SEM) strategy, video, display, social media both in terms of execution and optimization
  • Experience in ad targeting methodologies across digital platforms
  • Experience creating presentation material and communicating with internal / external stakeholders
  • Strong project management skills (organization, schedule management)
  • Understanding of Business goals and marketing objectives as well as relevant KPI
  • Current or past experience with consumer companies, or at digital agencies / digital platformers with a proven track record in the digital marketing sector
  • Strategic, Integrated and Analytical Thinking
  • Fluent in Japanese and communication level in English is highly preferred
 
Salary
7 - 10 million yen
Location
Tokyo
Felisia Gunawan
BRS Consultant
Felisia Gunawan
Sales & Marketing
Email me directly

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