AFA Brand Business Manager

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Job details

Company overview

We are a leading foreign-based company specializing in the manufacturing and sales of eyeglasses and sunglasses. Renowned for our exceptional quality and sophisticated designs, we are widely supported as a well-known eyewear brand worldwide. We primarily offer products that cater to vision correction and serve as fashion accessories, providing specialized eye care services and consultations to address our customers' vision health and style needs.

Responsibilities

The AFA Brand Business Manager supports the Senior Brand Manager in the development of the brand for Japan market. He/ She will support in the business management of Apparel, Footwear and Accessories category, collaborating with local stakeholders (AFA, Retail team, PR, Training, Trade Marketing, Product team) as well as Headquarter.

Main responsibilities:

• Business Analysis and Reporting
  • Analyse the business performance (by channel / product / collection / price etc.)
  • Investigate market trends, customer and consumer needs to identify new business opportunities.
  • Share information internally on brand performance, competitors’ activities and market trends to support the strategic decision-making process.
• Marketing Planning and Execution
  • Support the Senior Business Brand Manager to develop and execute the full year marketing plan.
  • Localize marketing strategy to meet goals and budget for the assigned brands and products.
  • Collaborate with other internal Marketing functions (PR / Trade Marketing / Training) to translate brand strategy into concrete and consistent marketing activities, monitoring progress and results.
• Product and Assortment management
  • Liaise with AFA Product team to plan the launches of the new collections and define strategic collections/products, to be reflected in all marketing activities.
  • Analyse regular Best Sellers report for all channels, highlighting the most relevant information.

Requirements

Minimum requirements:

• Strong numerical and data approach.
• Good interpersonal communication skills and collaborative attitude.
• Proactive, action driven and active problem solver.
• Strong proficiency in Microsoft Office (Excel, PowerPoint etc.)
• University / college graduate.
• Approximately 2+ years working experiences brand management or marketing related.
• Interested in fashion and sports.
• Able to work in a fast paced/results-oriented environment.
• Japanese (Native / Business level)
• English (Native / Business level)

Salary

7 - 8 million yen

Location

Tokyo