Digital Planning Executive

---

Job details

Company overview

We specialize in the production and distribution of pet food. Our products are mainly for cats and dogs, and we develop high quality pet food with excellent nutritional balance. We emphasize scientific research and innovation to support the health and growth of animals. Our product lineup includes a variety of options for different ages, sizes, and health conditions. We also work closely with veterinarians and pet experts to develop products that incorporate the latest knowledge and technology. We also provide consumers with information and services that put the health and well-being of their pets first.

Responsibilities

• Plan annual/long-term strategies of Veterinary department digital business through omni-channel and achieve targets.
• Make and execute the plans for executional strategies (B2C sales promotion campaigns, UX and UI improvement, CRM, direct marketing, digital advertising, etc.) .
• Make and execute B2B (=animal hospital/veterinarian/nurse) digital plans in collaboration with the VET Demand Creation Team (Marketing & Trade activation, Sales).
• Develop the plans to maximize pet owner/pet data collection.
• Run PDCA cycle for VET digital business, leading to provide business development plans and request analysis to related team such as Data Analytics team in Brand & PO unit. Gain insights from the analytics of the daily business and utilize to improve the next action.
• Produce content for use in Marketing Automation (MA) and web concierge.

Requirements

• At least 3 years digital marketing execution including CRM activities and Omni-channel (D2C and OFFLINE) experience in or marketing division in a company, consulting firm or marketing related agency project management experience in consulting firm, marketing related agency or marketing division in a company.
• Good command of English (TOEIC 730+ is required. TOEIC 850+ is preferred)
• Bachelor’s degree or equivalent qualification
• Over 3 years sales/marketing/digital marketing experience in animal health industry (preferred)
• Experience of digital marketing（SEM/SEO/SNS ad/Feed ad）(must）
• Experience of UX/UI planning of online platform (must)
• Project management experience leading multiple stakeholders (must)
• Deep understanding Microsoft Excel (must)
• Campaign and contents production experience (must)
• Experience of managing and directing marketing agency or working experience in consulting firm/ marketing related agency (must)
• Database usage (Basic SQL reading & writing skill preferred)
• Web analytics with Google analytics or the other tools usage (preferred)
• Business intelligence tool usage (preferred)
• Marketing Automation (MA) execution experience (preferred)

Salary

7.4 - 8.9 million yen

Location

Tokyo