Marketing Operations (Mops) Specialist | マーケティングオペレーションスペシャリスト

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Job details

Company overview

Our client is a Japanese private business education company.

Responsibilities

Main responsibilities:

• Creating a foundation to realize data-driven marketing
  • We will visualize data from MA and CRM using BI, and will be responsible for building the foundation to implement data-driven marketing measures.
  • We plan data acquisition methods, design and implement data visualization, and perform data management.
• Data analysis - Provides suggestions and supports decision-making.
  • Leads data analysis in the marketing process, identifies issues, and proposes improvements.
• Preparation of an environment where data can be utilized (tool selection and member training)
  • In order to implement, measure, and optimize marketing measures through various channels, we will be responsible for selecting, implementing, and operating appropriate tools, as well as formulating processes.
  • We also help field marketers use tools appropriately and perform analysis. (planning study sessions, etc.)
• Support for streamlining and optimizing marketing measures (field marketer support)
  • We will standardize the operation of marketing measures both within and outside of the department, and support you to achieve efficient results.
• Examples of tools used:
  • Marketo Engage, Salesforce, GA4, GRC, Ahrefs, Google Search Console, Looker studio, Big Query, CData Sync, Zapier, Notion, etc.
• Communication tools:
  • Gmail, Slack, Zoom, etc.

Requirements

Minimum requirements:

• More than 3 years of working experience
• Those who have experience in any of the following and want to take on the challenge of marketing operations
  • Data analysis or data processing experience
  • System requirements definition experience
  • Experience using programming languages
  • Experience in improving work efficiency (tool/system introduction, cross-departmental negotiations, etc.)
  • Sales experience with MA tools, BI tools, and CRM
• Those who are interested in BtoB marketing
• Language requirements: Native level Japanese proficiency, or equivalent to Japanese Language Proficiency Test (JLPT) Level 1 or higher

Salary

5 - 8 million yen

Location

Tokyo