Digital Planning Executive

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Job details

Company overview

Our client is a international pet food manufacturer.

Responsibilities

• Plan annual/long-term strategies of Veterinary department digital business through omni-channel and achieve targets.
• Make and execute the plans for executional strategies (B2C sales promotion campaigns, UX and UI improvement, CRM, direct marketing, digital advertising, etc.) .
• Make and execute B2B (=animal hospital/veterinarian/nurse) digital plans in collaboration with the VET Demand Creation Team (Marketing & Trade activation, Sales).
• Develop the plans to maximize pet owner/pet data collection.
• Run PDCA cycle for VET digital business, leading to provide business development plans and request analysis to related team such as Data Analytics team in Brand & PO unit. Gain insights from the analytics of the daily business and utilize to improve the next action.
• Produce content for use in Marketing Automation (MA) and web concierge.

Requirements

• At least 3 years digital marketing execution including CRM activities and Omni-channel (D2C and OFFLINE) experience in or marketing division in a company, consulting firm or marketing related agency project management experience in consulting firm, marketing related agency or marketing division in a company.
• Good command of English (TOEIC 730+ is required. TOEIC 850+ is preferred)
• Bachelor’s degree or equivalent qualification
• Over 3 years sales/marketing/digital marketing experience in animal health industry (preferred)
• Experience of digital marketing（SEM/SEO/SNS ad/Feed ad）(must）
• Experience of UX/UI planning of online platform (must)
• Project management experience leading multiple stakeholders (must)
• Deep understanding Microsoft Excel (must)
• Campaign and contents production experience (must)
• Experience of managing and directing marketing agency or working experience in consulting firm/ marketing related agency (must)
• Database usage (Basic SQL reading & writing skill preferred)
• Web analytics with Google analytics or the other tools usage (preferred)
• Business intelligence tool usage (preferred)
• Marketing Automation (MA) execution experience (preferred)

Salary

7.4 - 8.9 million yen

Location

Tokyo