Regional Marketing Manager

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Job details

Company overview

Our Client is a leading provider of blood supplies and services.

Responsibilities

The list below identifies the main responsibilities for the position but is not exhaustive. The employee may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

• Take primary lead for launching new products and services within Japan
• Support Vascular Closure product lines and sales initiatives with effective methodologies and strategies to ensure achievement of Annual Operating Plan
• Support Global Marketing to develop strategies to meet revenue goals and take primary lead on crafting regional strategies for new product / discontinuations / obsolescence
• Lead the development and successful implementation of annual strategic and marketing plans at the regional level
• Compile and analyse competitive information on market trends and tracks key statistics
• Conduct analysis of customer base and identifies solutions to trends and changes in demands to ensure that product line plans are achieved
• Lead effective and comprehensive communication to internal and external stakeholders
• Communicate marketing messages through a multi-channel approach to clinical and economic customers
• Work closely with other functions, participate in/lead cross functional project teams as required
• Lead customer focus groups, surveys etc. to ensure alignment with customer needs as well as develop and manage relationships with Key Opinion Leaders
• Implement marketing programs and other sales support projects to drive standard of care
• Develop and implement patient awareness, education and engagement strategies - direct to patient and in collaboration with Health Care Providers and key patient advocacy groups
• Develop and execute marketing plan for annual sales meeting and regional sales meetings
• Apply strong analytical and problem-solving skills to plan, execute, and track ROI

Requirements

Qualifications

• BS in Engineering, Science or Business/Marketing required
• MBA or MS in Engineering or Science preferred
• Experience Level
• Minimum 5 years’ marketing experience within medical device or healthcare industry is required and deep domain knowledge of electrophysiology is preferred
• Minimum 5 years of creating or executing market development programs within the medical device or healthcare industries
• Other Capabilities

The successful candidate will have demonstrated proficiencies in the following competencies:

• Launch Excellence
• Balancing strategic and tactical marketing execution
• Customer Insights & Analytics
• Marketing Planning & Execution
• Business & Financial Acumen
• Strategic Innovation & Pipeline Management
• Marketing Communication
• Program and project management

Salary

13 - 17 million yen

Location

Tokyo